There is a general tendency among people in Tier 2 and 3 cities of India that
anyone who invests in stock market is considered to be a gambler. Even the
investor himself feels hesitant to invest in volatile stock markets after
listening to thousands of unsuccessful stories in stock markets. So let’s
discuss, if you don’t want to invest in stocks, what is the other option left
with you. More than 60% of the people in India keep their money in bank saving
account which yields 3.5-4% and they feel proud when they invest their hard
earned money in fixed deposits which guarantees them 8% yearly returns. But
equity investment offers much better returns i.e 16% annualised returns since
inception
But one must keep the following points in mind before investing
But one must keep the following points in mind before investing
Invest for long Term Only
There is a general tendency among retail investors to enter markets near all
time highs. I still know a lot of retail investors who have their investments
made at 2008 year 21000 levels. But I have seen no one who has invested at 2008
lows i.e 7500 Sensex intraday lows. I think, this explains the whole story of
Indian investment style. So a learning from here is one should invest in market
when all others have a pessimistic view on the markets. It works seriously.
Learn “No one can Predict Market”
Don’t invest on market rumours or invest on the basis of so called TV
analyst. If I sit for two hours in front of TV watching business channels, I
will get atleast 50 different recommendations to invest and no one invest in all
these 50 stocks. So picking a stock randomly out of these 50 stocks recommended
blindly can be a bone of contention for your portfolio. It is the market noise
only which disturbs investor’s mentality and he looses money by investing his
money based on market rumors.
Don’t feel afraid of bears
If I look at the Sensex history of past 10 years we can say that the bulls
took control of the markets for 6 years and bears for 4 years. You must have to
understand that the markets can’t trade only in one direction i.e upwards. The
market has to correct and thus giving ample opportunities to investors to buy
and create wealth in a long run. A investor should feel happy when the markets
are trading in the negative zone as it is giving him opportunities to do cherry
picking. One must get rid of the pessimistic feeling during this time but should
invest for long term.
Research before you buy anything
One must do active research on stocks before investing. One must keep a view
of investing in stocks for 3 years while buying. Always keep in mind, you are
buying a stock, but you are going to buy a stake in the company. There are a lot
of websites like moneycontrol.com and money.rediff.com.
Research before you buy 52 week Lows Stocks
A lot of retail Indian investors after listening to the valuation stories of
52 week low stocks jump to buy 52 week low stocks as they think this would make
them rich overnight once the market starts its recovery mode. Well, this may or
may not be true. A lot of mutual fund schemes holding real estate companies
which were trading at significant low prices underperformed the benchmark
index. A lot of technical analysis studies also don’t favour buying 52 week low
companies.
Don’t Average Down to feel better
Stock markets in short term behave like a blizzard. Some stocks fall by more
than 50% upto even 90%. In such a situation, a investor in order to feel better
and make his mind believe of lower average purchase price of total investment,
he tend to average out his investment and end up losing more.
Avoid Amateur turned Expert
If India has a population of 121 Crores, atleast 1 Crore people would call
them experts in selecting direct stocks without knowing the fundamentals of the
economy. In the bull market, every expert has its own basket of “hot share
tips”, but they all disappear in the bear run. Avoid taking suggestions from
your sub broker or any known person to you who doesn’t have much experience in
the stock markets.
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